Advertising
Study Advertising in Bulgaria through a practice-based bachelor’s program focused on campaigns, branding, and media planning. Learn by building real projects and a portfolio at New Bulgarian University in Sofia (Bulgarian-taught).
Advertising at NBU is built around creative thinking, communication strategy, and hands-on production. You start with a strong base in visual culture and communication, then move into applied advertising courses like marketing basics, media advertising, photography, screen advertising, and computer graphics so you graduate with practical skills and a portfolio you can show.
Why Students Choose Advertising
Bulgarian-Taught Track
Learn in Bulgarian with clear course flow and strong focus on local media practice.
Portfolio Learning
Build campaign pieces and a portfolio through tasks, briefs, and studio-style practice.
Creative + Strategy
Combine design thinking with messaging, targeting, and communication planning skills.
Media & Marketing
Learn media basics and marketing tools used to plan, launch, and campaigns.
Visual Skills
Train key visual tools like layout, photography, and basic digital production workflows.
Sofia Advantage
Study in Sofia near agencies, brands, events, and creative communities for growth.
Advertising at New Bulgarian University
Advertising is offered as a bachelor’s program at New Bulgarian University in Sofia. The curriculum blends cultural and visual foundations with applied advertising subjects so you develop both creative output and communication logic. It’s a strong fit if you want a practical path into agencies, in-house marketing teams, media, or creative production roles.
Choose Where to Study Advertising
Available in Sofia
Quick Comparison (What Usually Matters Most)
This program is based in Sofia and is taught in Bulgarian. Your best approach is to prepare your documents early, plan your timeline, and focus on building skills that support a strong student portfolio as you progress.
- Duration: 4 Years (8 Semesters)
- Degree Type: Bachelor’s Degree
- Practical Training: Projects, briefs, and portfolio-building coursework throughout the program
What You’ll Study
Foundations
- Aesthetics, art basics, visual culture, communication fundamentals
Advertising Basics
- Applied advertising, media basics, business communication, marketing
Creative Production
- Computer graphics basics, photography for ads, screen advertising
Campaign Building
- Integrated communication thinking, planning flow, concept-to-output
Professional Skills
- Presentation skills, teamwork workflow, feedback cycles, portfolio readiness








